Getting to Wow in the Sales Process
At Pardot, we’d work hard to get marketers to a web demo, through cold calling and typical B2B marketing campaigns, as we knew there was one “wow” or “magic moment” that really made the value of the product apparent. David Skok calls it the “wow” in Creating a Wow Moment.
Our Pardot wow: showing a marketer their own activity history in Pardot via a screen share. When marketers saw how all their…
via Tumblr Getting to Wow in the Sales Process